ASSIGNMENT

CREATE A UNIQUE LOOK AND FEEL FOR A HAMBURGER FRANCHISE CONCEPT

We’ve linked the concept to New York and the roughness of the city. We’ve named the burgers after well known New York and US icons. The Soprano, Hudson, Chicano, Wolves of Wallstreet..and so on. The identity and burger names have already been copied by other burger restaurants, from Holland to the South of Africa.

THE STYLE AND BRANDING HAS TO BE CONTINUES IN ALL DETAILS TO MAKE THE BRAND STAND

We’ve photographed all burgers and added a unique post production to make the visuals link to the concept. In the interior we’ve created big NY visuals and designed two unique painted wallcovers which were handpainted by Emiel jonkers. For the delivery part we’ve designed fantastic packaging so your burger and fries are delivered in a kind of gift box.

THE BURGER BAR IS A WELL KNOWN BRAND AND THE IDENTITY, CONCEPT AND BURGER NAMES HAVE ALREADY BEEN COPIED BY SEVERAL BURGER RESTAURANTS, FROM HOLLAND TO THE SOUTH OF AFRICA.

Assignment

Create a unique look and feel which will stand out in amongst all the other burger concepts.

When

An on going process

Why

Setting up a franchise concept is totally different from one restaurant

Client

Patties bv a combination of two entrepreneurs