CREATE A BRAND FOR A NEW FRANCHISE CONCEPT
Build a brand for a new franchise concept based on the ‘Tosti’ (toasted sandwich, croque monsieur). The brand needed to be professional and stand out but at the same time feel familiar and homely.
CREATING A BRAND FROM SCRATCH
We designed the identity to look accessible. To make sure The Tosti Club felt like a brand we customised as many items as possible to carry the brand name. Store signage, coffee cups, milk units, tables, instore menu’s, table menu’s, merchandise, delivery boxes and bags, napkins, buttons and staff outfits are all branded by The Tosti Club.
We came up with the pay-off “it’s time to ketch-up” referring to the combination of the consumption of tosti’s & a place to meet to be able to ‘(ke/ca)tch up with one and other.
THE CREATION OF A SOLID BRAND THAT STANDS OUT. THE TOSTI CLUB ALREADY HAS 5 STORES WITH MORE ON THE WAY
Create a low-cost franchise concept around the tosti
End of 2016
Breda v Coothplein, Breda Vlaszak, Nijmegen, Nuland, Den Bosch, Rotterdam (opening soon).
The Tosti Group