OUTDOOR BRABANT

DOUBLE EXPOSURE IDENTITY TO VISUALISE THE EQUESTRIAN EVENT AND UNIQUE LOCATION

We love a challenge, so when Outdoor Brabant asked us to rebrand & visually upgrade their Equestrian event we jumped at the chance. The aim was to attract more visitors and encourage businesses to participate and sponsor the event.

NEW IDENTITY IN COMBINATION WITH DOUBLE EXPOSURES TO VISUALISE THE EQUESTRIAN EVENT AND UNIQUE LOCATION.

The execution of the identity had to communicate two important elements: that it’s an equestrian event and the location where it’s held, Brabant. We chose to show specific landmarks of Brabant together with the different horse events in double exposures. After re-designing the identity we enlisted 3rd Floor to design a new icon. All the events presentations have also been re-designed to match the more professional appearance. Next steps are expanding the campaign, merchandising and the overall presentation.

THE NEW IDENTITY AND COMMUNICATION HAS GIVEN THE EVENT A BOOST AND ATTRACTED A MUCH WIDER LEVEL OF INTEREST FROM BOTH VISITORS AND BUSINESSES. THE EVENT IS NOW IN THE PROCESS OF BECOMING A YEAR ROUND EVENT IN A PERMANENT LOCATION.

Assignment

Bring Outdoor Brabant to a higher level.

When

The new style and start of Outdoor Brabant next level was introduced in aug 2016

Why

To get the event to be year round on a permanent location all had to be brought to a higher level.

Client

Outdoor Brabant, the board of Outdoor Brabant and RSP.