REDESIGN DARE WINES AND COME UP WITH A NEW WAY TO COMMUNICATE
Dare wines trades in sommelier selected wines and is a true pioneer in its selection of wines. The company’s identity didn’t match the way they were doing business. So we’ve created an identity which suits the company better and shows the professional but also rebellious way they choose wines and trade in wine. We added a way of communication in which they ‘dare’ you to go the extra mile.