ASSIGNMENT >

REBRAND AND REPOSITION LAWER FIRM AFTER MERGER

Raetsluy lawers from Breda merged with Baronie lawers from Etten Leur and needed to be rebranded. The new combined company not only needed a new corporate identity but also wanted to reintroduce themselves.

OLD TRADITIONS COMBINED WITH A MODERN DAY LAW FIRM

The Raetsluy Baronie marketing communication is based on old law traditions and values reflected in modern day problems. Potential clients have to have the feeling that the law office is accessible for any problem whatsoever. The tone of voice is cheeky at times but always clear and to the point. Locations for communicating are not the usual channels but public places like in cinemas / on busses / in toilets… places you wouldn’t expect adverts from a law office.

THE REBRANDING HAS TAKEN PLACE AND SUCCESSFULLY BROUGHT THE TWO OFFICES TOGETHER. WE ARE NOW IMPLEMENTING THE SOCIAL & PHYSICAL ADVERTISING CAMPAIGN